How We Helped a Startup Brand Launch Its First Wooden Toy Collection

How We Helped a Startup Brand Launch Its First Wooden Toy Collection

Every toy brand starts as an idea and a spreadsheet. For one two-person startup, the idea was a Montessori-inspired wooden collection; the spreadsheet showed a small budget, no factory contacts and a launch date fixed by a crowdfunding campaign. This is how we made the numbers work.

The Startup Problem

New brands hit the same three walls: minimum order quantities designed for big retailers, sampling costs that eat the whole budget, and no one to answer "is this design actually manufacturable?" A 3,000-piece MOQ across eight SKUs would have ended the project before it started.

What We Did

• Low-MOQ production: 500 units per SKU for the first run — enough to launch and validate, small enough to fund.
• Shared-tooling ODM: three of the eight SKUs reused proven in-house tooling, cutting tooling cost by roughly 60%.
• Free DFM feedback: we simplified two designs so they could be cut and sanded with standard processes — no custom tooling, no added cost.
• White-label packaging support: artwork-ready box templates so the team focused on brand, not structural packaging.

The 90-Day Timeline

The Results

• 8 SKUs launched in under 90 days on a startup budget
• Campaign fulfilled on time — backers received products before the promised date
• Follow-up order scaled to 3x the first run once sell-through data arrived