Every Play, a Spark of Growth and Joy
KidMerry at CTE China Toy Expo 2025
KidMerry showcased our latest wooden toy collections at CTE China Toy Expo 2025 in Shanghai - Asia's largest toy industry event. The show covered 230,000 sqm with 2,629 exhibitors from 41 countries and regions, 30 industrial clusters, 5,426 brands, 2,600+ global licensed IPs, and 100,000+ professional visitors including 10,000+ overseas buyers. Product scope spans 5 major categories, 17 toy categories, 9 featured theme zones and the full industry chain.
TimeOct 15,2025-Oct 17,2025
KidMerry at CTE China Toy Expo 2025
Shanghai New International Expo Centre · Oct 2025
About the Exhibition
CTE China Toy Expo & Trend Toy Show (China International Toys & Educational Equipment Exhibition) is one of the largest toy industry events in Asia. The 2025 edition covered 230,000 square meters across the entire Shanghai New International Expo Centre, making it a true one-stop sourcing platform for the complete toy industry chain.
Exhibition Scope
As a one-stop sourcing platform, CTE covers the entire industry chain: toys, early education, amusement equipment, and models. The product range spans five major categories with dozens of subcategories, showcasing the full breadth of the global toy market.
Featured Theme Zones
Beyond the main halls, CTE 2025 curated dedicated zones highlighting the industry’s most exciting trends.
17 Major Toy Categories
The show covers 17 major toy categories plus the complete industry chain of raw materials, packaging equipment, technical services and design services, revealing every new trend of the industry.
Infant & Toddler Toys
DIY Toys
Wooden Toys
Arts & Crafts
Party & Holiday Supplies
Smart Toys
Soft Toys & Dolls
Plush & Stuffed Toys
Role-Play & Pretend Play
Trend & Collectible Toys
Electronic & Remote-Control Toys
Building & Construction Sets
Board Games & Puzzles
Educational Toys & Games
Ride-On & Outdoor Vehicles
Outdoor & Sports Products
Music Toys
Leading Brands at CTE 2025
The exhibition attracted top-tier brands from around the world — including LEGO, Mattel, Hasbro, Bandai, Pop Mart, Alpha Group and Hape — together with more than 2,600 globally licensed IPs. KidMerry proudly showcased our latest wooden toy collections alongside these industry leaders, receiving strong interest from global buyers.
Exhibition Highlights
Connect With Us
Interested in our wooden toy collections? Contact our team for catalog, samples, and partnership opportunities.
Exhibition grouping